1st Global AVP of Marketing and Communications Quoted in Forbes CommunityVoice Article

1st Global’s Ryan George, assistant vice president of marketing and communications, was recently quoted in the Forbes CommunityVoice article “12 Creative Ways To Repurpose A Successful Marketing Campaign.” In the article, 12 members of the Forbes Communications Council share tips for breathing fresh life into a proven marketing campaign.

“In today’s oversaturated world, effective marketing messages are hard to come by. I recommend taking a ‘create it once, use it many’ approach for messages that speak to your core audience. With digital tools, elements can be mixed and matched into all types of multi-touch campaigns. The first thing to do when starting a new campaign is to pick a few elements from the previous top performers,” said George.

Read the Forbes CommunityVoice article.