Disabling Related Videos Enables You to Say (Only) What You Want to Say

Desirée Damon, Multimedia Specialist
January 11, 2019

Picture a client or perspective client on your website. They’re watching a video you’ve uploaded to YouTube about the current financial climate and how your firm can help them navigate the market’s ups and downs.1 When that video is finished, thumbnails for related videos appear on the screen. This leads them to watch another, and then another. But these aren’t necessarily your videos. Some may have messages that run counter to yours. Some may make bold, misleading or downright false statements you would never share with your clients. Yet, here they are, on your website.

You might be asking yourself, how can this possibly happen? Is there anything I can do?

To answer the first question, earlier this year, YouTube removed the ability for content creators to disable the “related video” thumbnails that appear at the end of watched videos. According to their official revision log, “Titles, channel information, and related videos are an important part of YouTube’s core user experience, and these changes help to make the YouTube viewing experience consistent across different platforms.”2

Fortunately, there is something you can do. You don’t have to let YouTube dilute your brand with content you’re not comfortable with.

When you embed one of your firm’s videos into your website, the “show suggested videos when the video finishes” checkbox might be gone, but some of the functionality remains – which you can use to your advantage.

You can’t prevent YouTube from linking to related content, but as long as your channel contains more than one video, you can limit that content to only videos from your channel. It’s also easier to do than you might think.

Before you copy the embed code to your website, add ?rel=0 to the end of the YouTube video link, right before the quotation mark.3 Then, copy and paste as you usually do.

With that simple fix, you can rest easy knowing that you are in control of what clients and prospective clients see on your website – not YouTube.

 

 

1If you are a licensed financial advisor, check with your Compliance department for guidance on the use of YouTube for financial services.

2https://developers.google.com/youtube/player_parameters#Revision_History

3https://www.geekytech.co.uk/remove-disable-related-videos-youtube-embed

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