Who Better to Advise Your Clients Than You?

Shelley Yates, Communications Senior Advisor
June 20, 2018

Being a successful CPA requires high attention to detail, foresight and a deep understanding of the symbiotic relationship between taxes and investments – and so does being a financial advisor. Maybe that is why employment of personal financial advisors is expected to grow at over double the rate of all other professions within the next ten years.

Simply put, CPAs make the ideal financial planners. Here’s why:

  1. You already hold your clients’ greatest asset: trust. Clients confide their sensitive financial information in you and rely on you to guide them through the incredibly complicated tax world. Honoring that trust may mean expanding your services to better serve their needs.
  2. You are uniquely qualified to provide tax-sensitive investment advice. Every major financial decision – financing a home, saving for retirement, planning one’s legacy and so on — also carries important tax implications. As a CPA, you’ve likely seen negative tax consequences because of investment advice that didn’t take taxes into account. What if you could protect your clients from that happening again in the future?
  3. You’re ahead of the curve. Even though the U.S. Department of Labor’s Conflict of Interest Rule was recently vacated by a federal court, there’s growing client demand for a higher standard of advice. Luckily, the professional and ethical standards of CPAs already hold CPA financial advisors to some of the highest standards in professional services.
  4. Demographic shifts are in your favor. As Baby Boomers plan for retirement, long-term care and estate planning needs, the demand for holistic financial services can only increase. As their nest eggs shift into income mode, they are facing significant tax consequences. Enter the CPA financial advisor.
  5. You have a built-in client base and growth opportunity. When given approval, your clients’ tax returns can be used to identify wealth management opportunities. For example, your clients with pre-college age dependents may be prime candidates for educational planning products, and small business owners may need assistance with qualified retirement planning. Why not take the knowledge you gain during tax season to extend your revenue stream all year long?

CPAs have the trust, qualifications and standard of care to provide best-in-class financial planning services to their clients, as well as a built-in prospect pool and favorable demographic conditions. Who better to advise these clients (and potential clients) than a CPA financial advisor?

 

Securities offered through 1st Global Capital Corp. Member FINRA, SIPC.  Investment advisory services offered through 1st Global Advisors, Inc.

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